Creative Statements for Component 1 and 2

Task:
You are to write your Creative Statement for Component 2. This is what the moderator requires to help them understand your project.

Download the Creative Statement HERE then look at the extra help and an example is HERE

Investigating using Photography

Objective
To gather further primary research for your Component 1 project. 
To enable those who feel drawing is weak to collect useful primary research.   
Within the mark scheme, AO3 states: 'Record ideas, observations and insights relevant to their intentions in visual and/or other forms.'

Task
1. Consider the subject matter for your project. Take a collection of 30+ photos that you could either edit and use in the final artefact or just use as drawing/illustration reference.
To get the best results from this task, be as creative as you can with your subject and composition. 
As an example, if you have a wise old wizard in your book—and don't have a wise old wizard to hand—dress up your friend/dad/self in a bed sheet, cardboard hat and long stick. Pose them in different, relevant positions. 
Or, look on YouTube for tutorials about how to create wise old wizard make-up. There are loads of tutorials (plenty of zombies) on make-up. Make sure you then photograph the 'making of' period.
You will get plenty of good results from using your initiative. 
Do not make excuses as to why you couldn't get interesting images, there is no excuse.

2. Screenshot the collection of thumbnail photographs. (see presentation above)
Print off and annotate -

• Note images that are good. This might be due to them being in focus, correct composition etc. 
• Cross out images that are not to be used. Out of focus, badly cropped, wrong position etc. 
• Write simple notes against the photos, 'out of focus', 'too far away' or 'too dark', 
• Make your annotations obvious - write in pink? 

Within the contact sheet presentation, comment on the following:

• What were your intentions for the shoot? Why take these images? 
• What are the successful elements, What worked well? 
• What were the unsuccessful elements? What didn't work well? 
• If you were to take these images again, what would you do to make them more suitable? 
• Do you believe that you have all the shots you need for the project? If not, what others do you need to take? 

Checklist for assessment
Lots of interesting photographs with concise and insightful evaluative annotations. 

Deadline
Start of the lesson, May 14th.

Colour choices

Objective

In order for you to fully explore the combinations of colours that you could potentially use in your design, you must trial a draft in various colour schemes.

Task

Take your latest ideas and colour it using colour scheme ideas. This could include:
Monochromatic, complementary, analogous and triadic. There are many more examples - high saturation, low saturation with spot colour. It's up to you.
*Please ensure that the colour choice you make for your final pieces is included in the examples that you create.

Presentation

Post to your presentation with an explanation of what and why you have done this. You should also point out the most successful version and explain why.

Checklist for assessment

Can we tell straight away that you have consciously used colour?

Deadline

Tuesday 28th of November

Below is Michael's A* example.

Refined drafts

Objective
To further develop your layout ideas

Task
Take one of your favourite scamps and draw it neater at an A5-ish size.

Do this 3 times with the same design, refining each time as you go. After each drawing, annotate to describe what elements you can change and refine. This could be type size/placement, character size/placement,
You don't have to include colour at this stage.

AO2 Refine their
ideas through experimenting and selecting appropriate resources, media, materials, techniques and processes

Presentation
Photograph and post to presentation.
Checklist for assessment
3 refined drafts with annotations.

Deadline
Tues . 13 July

Drafting Ideas

Objective

To explore and develop different ideas through drafting.

Task

Using the presentation above for ideas, create a set of drafts that further your project ideas.

Use pencil or pen.
Annotate your ideas as you progress.

Presentation

Photograph your sketchbook pages and post to blog

Checklist for assessment

Lots of interesting ideas.

Time needed

3 hrs

Deadline

TBC

AO1 Contextual Investigation - Hwk

AO1 Contextual Investigation

Looking at an Artist / Practitioner

Objective 

Develop ideas through sustained and focused, personal investigations informed by contextual and other sources, demonstrating analytical and critical understanding.

Very important!

Present your work as much in the style of the artist as you can. Maybe write your notes first, then present last in your sketchbook / Google presentation.

1

Find an artist or another practitioner that has a link to your theme. This does not have to mean that they use the same subject matter, you could consider their style to be of interest.

2

Explain your personal response. Use the pink section on the LOOKING AT ARTEFACTS sheet to help your questioning and responses.

3

Criticise and analyse their work. Use the remaining 3 sections of the  LOOKING AT ARTEFACTS sheet to help your questioning.  (This should be the biggest part of your investigation.)

4

Gather 4 examples of their work and bullet point why they are characteristic of the artist.

5  

Respond to their work by emulating their style or process. Take characteristics of their work and merge them with your own work. Translate the work into your own ideas.

Don’t spend hours coping whole images. Copies don’t earn many marks - your personal response does!

Extra 1

Take two pieces. One from the work of your chosen artist and the other from a different artist within your theme. Compare and contrast their work. What features or elements do they share and which are their own. Go into as much detail as you can.

Extra 2

Research to find out who the designer has been influenced by or has influenced. To do this you may need to read an interview with the illustrator.

Extra 3
When and where did they work? State if this had any effect on the work they have produced? What is the purpose and intention of their work?



It is important that your annotation is well researched, thought out and expressed. It is also vitally important that your pages are presented in a creative and interesting way.

N.B. There must be NO copy and paste from the internet. It stands out and makes you l
ook like you have no imagination or creativity.  Ask yourself… could anybody else have
written what is in your research? If the answer is yes, it is not personal enough.

Have fun with it. Presentation is vitally important - it communicates your creativity before your
words do.

Checklist for assessment
Relevant images, in-depth research and response in your own words (no copy and paste), accurate emulation.

Deadline
Tuesday 27th Feb.

Any problems, email me: deh@thomasadams.net

Component 2

The component 2 list has now been updated.